SASKATCHEWAN, April 12, 2021 – There’s a new, virtual way to make a difference in the lives of those who live, work or play across Saskatchewan: by listening and donating to the first-ever Critical Care on the Air radiothon, presented by GMS, in support of STARS.
The two-day radiothon will be broadcast from 6 a.m. to 6 p.m. on April 21 and 22 on 28 radio stations throughout Saskatchewan, raising critical funds to ensure the not-for-profit, charitable air ambulance service can be there for the next patient in need.
“This exciting fundraising event will shine a light on the life-saving work STARS carries out every day across Saskatchewan and will feature inspiring stories from STARS crew, patients and their families,” said Terri Strunk, STARS chief fundraising and brand officer. “The radiothon will also illustrate how support from businesses, community organizations and individuals makes STARS’ critical care missions possible.”
Funds raised from the radiothon will go toward the purchase of two new cardiac monitors as well as support ongoing operations of the Regina and Saskatoon STARS bases. The provincial government provides approximately 50 per cent of the funds needed to operate STARS in Saskatchewan, and the charity must raise the remaining $10.5 million annually.
Six Very Important Patients have been fundraising in different areas of the province with all proceeds going towards the radiothon. One such VIP is Milt Mastad, who was cared for and transported by STARS a few years ago after he sustained critical traumatic injuries when bucked off his horse. Milt and his wife Paulette were STARS supporters before the incident, viewing their donations as a bit of an extra insurance policy.
When asked what she would say to the donors who help make STARS possible, Paulette was overwhelmed with gratitude and said, fighting back tears: “Just keep donating. It’s so worth it. You don’t think you’re going to need it, but when you do you’re sure thankful.”
STARS carries out an average of eight missions per day across Western Canada and flew 884 missions in Saskatchewan in the last year alone.
“STARS was built by the community for the community, and when you support STARS, you ride along with us on every mission,” said Strunk. “Please tune into the radiothon to learn more about the work we do and how we need your help to continue fighting for the lives of patients when they need us most, in communities across the province.”
To donate, call the Viterra Lifeline at 1-877-507-8277 during the two-day radiothon or go to criticalcareontheair.ca where you can also find a full list of participating radio stations. GMS will match the first $50,000 of donations made. Every time the social media hashtag #STARScareontheair is used, Stride Management will donate $100 up to $10,000!
For media inquiries or interviews, contact:
Mark Oddan, STARS | email@example.com | 306-565-8000
Simply put, STARS fights for life. Since we embarked on our first mission in 1985, we’ve been driven by the goal of providing people the vital care they need when they need it the most. Whether it’s offering hands-on training to rural medical providers or providing rapid, emergency medical transportation for the critically ill and injured, we operate 24/7 from bases in Calgary, Edmonton, Grande Prairie, Regina, Saskatoon and Winnipeg, anticipating and acting when people need our help. Learn more at STARS.CA