Regina, September 14, 2018 — More than $517,000 has been raised by five Saskatchewan business and community leaders at the fourth annual Rescue on the Prairie fundraising event for STARS.
Participants were airlifted by helicopter to a remote location northwest of Regina Thursday morning. To secure their ‘rescue’ and return to civilization, they needed to raise at least $50,000 each using their mobile phones and personal networks. The public was encouraged to support the participants by donating online.
This year’s brave participants included Tyler Crozier, owner, Crozier Ag; JoeAnne Hardy, president, WBM Technologies; Sarah Johnston, vice president of sales and marketing, Group Medical Services (GMS); Garth MacDonald, CEO, G-Mac’s AgTeam; and Dale Ziegler, president, Canadian Plains Energy Services.
“STARS is such a great cause, and it’s an important part of living in rural Saskatchewan,” said participant Garth MacDonald, who was also in the 2016 edition of the unique fundraiser. “It’s a really feel-good day.”
Growing up in a small community, participant Sarah Johnston said she’s always seen a need for STARS. “I think it’s a vital service, and I’m just really happy to be able to give back to the community and try to help raise some funds,” she said.
Each individual and their STARS crew partner participated in a series of challenges, including a flight readiness race, simulated medical and aviation scenarios; a fundraising challenge to see who could raise the most money over the phone in forty-five minutes; and a “team tracker” challenge, where teams went on a timed scavenger hunt through hills and coulees while being pursued by a cowboy on horseback. Winners of the challenges received sponsored cash prizes to go toward their individual fundraising totals.
The opportunity to learn more about STARS’ operations hands-on through the challenges enabled some of the participants to gain a deeper appreciation for the organization and its importance.
“For us, it’s been eye-opening,” said participant JoeAnne Hardy. “But when we’re making calls and asking for support, everyone’s learning a little bit more about [STARS] along the way too, which is really important.”
In Saskatchewan, STARS needs to raise 50 per cent of the annual funds required to operate the Regina and Saskatoon bases. Raising $10.5 million annually is achieved through corporate sponsorship, fundraising and community support. Rescue on the Prairie has become one of the organization’s largest one-day fundraisers, raising more than $2 million in its four years of existence.
“Events like this really make a huge difference,” said Andrea Robertson, STARS president and CEO. “Thanks for the unbelievable and generous support we’ve received from everybody in Saskatchewan.”
Simply put, STARS fights for life. Since we embarked on our first mission in 1985, we’ve been driven by the goal of providing people the vital care they need when they need it the most. Whether it’s offering hands-on training to rural medical providers or providing rapid, emergency medical transportation for the critically ill and injured, we operate 24/7 from bases in Calgary, Edmonton, Grande Prairie, Regina, Saskatoon and Winnipeg, anticipating and acting when people need our help. Learn more at stars.ca.
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For more information, contact:
Mark Oddan, Senior Communications Advisor, STARS | (306) 565-8000 | firstname.lastname@example.org